About the project
Poma is a company which manufactures cable-driven lift systems, including hairlifts, gondola lifts, funiculars, etc. Poma has installed about 7800 devices for 750 customers worldwide. Urban Way is an iPad app that showcases Poma's solutions when it comes to urban transportion. The app was developed for Poma's stand at a Urban Transportation conference.
Due to its success the app has been made available to the sales people of the company to replace the printed catalog. Before enjoying the app and discover projects, a screen saver video showcases the various urban situations Poma's transportation can overcome.
My role was to come up with scenarios and illustrations. I started by drawing simple scenarios to illustrate how Poma answers urban constraints. I then went on to choose a color palette and started crafting the illustrations.